Veronica Blue
Phenomenal Foods Co
Founder/CEO, Phenomenal Foods Co
Veronica R. Blue is the founder of Phenomenal Foods Co, a mission-driven brand known for Creamy Keto Hot Cereal®, a low-carb, gluten-free alternative to traditional farina cereals like Cream of Wheat and Maypo.
Inspired by her own 60-pound weight loss on a keto lifestyle, Veronica launched the company in 2020 to help others enjoy nostalgic comfort foods without compromising their health goals. The idea for Creamy Keto Hot Cereal® came from a homemade recipe she developed using ingredients she had previously used in vegan baking. What started as a personal kitchen experiment became a food innovation that has struck a chord with wellness-focused consumers across the country.
After more than a year of product development and learning the ins and outs of food manufacturing, Veronica launched on Amazon in 2021, reaching $10,000 in sales by her third month. Since then, Phenomenal Foods Co has grown into a nationally distributed brand with a loyal customer base and growing retail presence.
Creamy Keto Hot Cereal® is suitable for low-carb, gluten-free, paleo, and vegan lifestyles. Available in three flavors (Original, Cinnamon Bun, and Blueberry), it continues to gain traction among health-conscious consumers, grocery buyers, and healthcare professionals. It is even being used in a diabetic breakfast study conducted by a Big Ten university, underscoring its potential impact in clinical nutrition.
Website: phenomenalfoodsco.com
